Introduction: From Passive Consumers to Strategic Partners In today’s experience-driven and innovation-heavy marketplace, U.S. companies are turning to co-creation as a strategic approach to engage customers not merely as buyers but as collaborators. Co-creation allows companies to design products, services, …
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Introduction: The Rise of Platform-Centric Economies Over the past two decades, the digital economy in the United States has undergone a fundamental transformation—from product-centric business models to platform-based ecosystems. U.S. tech firms like Amazon, Google, Apple, Meta, and Microsoft have …